Pick a country to see how its audience is shaped — size, demographics, where the fans live, what they watch, why they care. Spain is loaded as the live demo; data for other markets follows the same structure.
How many Spaniards aged 16–64 follow women's football, and how the fan base splits across gender and intensity.
Bars show the share of the women's-football fan base in each age cohort. Index pills below compare against the national average — green means over-represented.
40–49 women over-index by +22% vs the national average (1.2x). 20–29 women are under-represented (0.6x) — the recruitment gap to close on TikTok / Reels via creator-led content.
Family-mobility, FMCG and beauty partners pair best on this audience. Cross-product activation is wide open — 68% of fans support both the men's and women's teams of the same club.
Regional density across Spanish autonomous communities. Click any city on the map to see its local profile, or any region row to fly there.
Click to fly to it on the map.
Cataluña over-indexes by +50% — a structural advantage powered by FC Barcelona Femení's Liga F dominance and Spain's 2023 World Cup-winning core.
The route into the women's-football fan base in Spain. Cause-driven motivation leads ahead of club / national-team interest.
Cause-driven motivation leads ahead of club / national team — uniquely strong in Spain. This unlocks value-led brand storytelling (equality, empowerment, equal pay) over performance messaging.
The "support women's sport" entry point performs +12pp above men's-football fans, who lead with club loyalty (47%).
Format share among Spanish women's-football fans. BTS, documentaries and fan-generated content are under-served vs their built-in demand.
Three lifestyle markers that are unusually strong for this audience — and unusually valuable for partner activation.
are married or in a relationship — well above the national average and a strong household-targeting signal.
support both the men's and women's teams of the same club — cross-product activation is wide open.
have at least one child aged 14 or under — the family fan, ready for next-generation acquisition.
The Best Cases & Inspiration and Playbook pillars launch later this year — translating these insights into proven activations and frameworks.
Where the news lives.
Most-used social channels for getting information about women's football. TikTok is the fastest-growing source year-on-year.